New lens, new perspective

Madlén Fondén and Daniella Letica at Something Borrowed had a problem. They didn’t know how to handle their super nice camera. A bit of a snag when you need to put up thousands of pics of thousands of garments on your website. So photographer Mats Olofsson got into his Caddy in Stockholm and rolled up to Borrowed’s door in Gothenburg. The morning was theory, the afternoon practical. The girls were very pleased indeed, as was Mats, who told them they also had to get a new lens. Now Something Borrowed is chugging along quite nicely.

8 #worldimpactpoints.

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